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Study Guide Questions

1.     Which ads do you find most interesting? Why do they interest you?
2.     Select three commercials. For each of them, explain whether the advertiser is trying to sell the viewer on product quality, great value, or the atmosphere of success. Were there marketing tactics you observed? If so, what were they?
3.     What is the role of sports in these commercials?
4.     Do any of the commercials lend themselves to the practice of direct commands?
5.     Some commercials try to present as much information as possible while others use words sparingly. What are the advertisers trying to do in each case?
6.     How are colors used in the commercials?
7.     What different types of love are depicted in the commercials? How are they used to sell the products?
8.     Which emotions are used in the most effective commercials?
9.     How are the seasons and the weather used to sell the products?
10.     What relationships are there between the products being sold and the professions or trades of the characters who appear in the commercials?
11.     Discuss social differences in Mexico and the United States. Are these differences treated or ignored in this group of Mexican commercials?
12.     How do advertisers use health concerns to their advantage in these commercials?
13.     Have commercials ever influenced you to buy something that you later regretted buying? Overall, do you think that commercial advertisements are credible?
14.     How do different commercials try to appeal to different segments of the population? Select three commercials and identify the target audience of each.
© Educational Video Network, Inc. 2005 - www.evndirect.com
Your leading source for curriculum-based educational videos and DVDs.